This is achieved by providing a mechanism to publishers so that they can declare who is authorized to sell their inventory. Although this has had an almost immediate impact on publishers, including those just using AdSense, many publishers are still unaware of it. The initiative came about in the wake of a number of scandals around the misrepresentation of ad inventory that resulted in big money being spent on bad inventory. The solution, backed by the IAB and most of the big players in the ad space is deceptively simple and for once cheap and easy for publishers of all sizes to implement. Shortly after ads. Would you benefit from having better support on issues like this? OKO not only help web publishers earn more, but give expert support with policy and publisher solutions such as Ads.
Can Changing Internal Anchor Text Affect Rankings?
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A web publisher asked if changing the anchor text of internal links can negatively affect a website. Can it hurt the rankings? That sounds perfect. So I would definitely go for that. So it kind of follows that anchor text that helps a user understand what they are clicking through to will also be useful to Google for understanding what that linked page is about. John Mueller does not state that updating anchor text will help a site rank better. In the old days, it was understood that the search engine would be influenced by the anchor text to rank the page according to that anchor text.
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Will Updated Anchor Text Help Rankings?
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