Running a business requires you to spend a lot of time on the present. The reality is the future potential is equally as important as the past. Buyers measure that future potential in a metric called the total addressable market TAM. Total addressable market quantifies the total annual market demand for your solution in a dollar amount. Simply put, TAM is the total amount of revenue a business can generate selling its product to every prospect or customer that is addressable. Now addressable means that the solution is tailor made or has a use case for that particular type of business. After identifying the number of addressable customers, you just multiply your annual contract value by the number of customers. For example in the real world, if you develop and sell practice management software to legal firms to be used by lawyers and paralegals, your addressable customer base would include all attorneys and legal staff across the globe.
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What is Total Addressable Market (TAM)?
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I'm so excited to share the makeover we tackled this weekend with removable wallpaper from Rocky Mountain Decals! Do you remember the mini-makeover we gave our daughters' room before Christmas? Here was the mood board I put together for inspiration. We sold the toddler beds from IKEA and decided to incorporate my antique bed from college. My 3 year old had recently added her own "creative art" with ink pen to one wall, but this gave me the idea to do a fun accent wall with wallpaper vs. I selected the vintage brick removable wallpaper from Rocky Mountain Decals. To shop, click the link below. We started this project on Saturday and I was amazed how easy it was to install. The wallpaper came in 6 long strips and we simply removed the paper backing and applied the self-adhesive wallpaper.